You can exhort and preach to the CEO’s and executives about social media’s power and some will “get it“, but until you start to experience it for yourself the flame will not blaze brightly.
The 12 Major Benefits Of Social Media
1. Increased awareness of the organisation
2. Increased traffic to website
3. Greater favorable perceptions of the brand
4. Able to monitor conversations about the organisation
5. Able to develop targeted marketing activities
6. Better understanding of customers perceptions of their brand
7. Improved insights about their target markets
8. Identification of positive and negative comments
9. Increase in new business
10. Identification of new product or service opportunities
11. Ability to measure the frequency of the discussion about the brand
12. Early warning of potential product or service issues
You cannot beat any of them with traditional media.