Get Facebook Likes – Infographics

Everyone wants to be liked.
This was first felt in the schoolyard. It meant being invited to hang out with the popular gang. It was noticed when you were offered to attend “that” all important birthday party.
When college came around it was being selected to be on the football team, chosen for that all important committee or be part of a fraternity.
It doesn’t change when you start your career. You need to be “liked” to get past first base at that job interview.
Being left off the list is a lonely place.
On the social web that has been transformed into every “brand” wanting to be liked. It does have some benefits.
What are the benefits of Facebook likes?
So you are chasing the blue upturned thumb. Why should you?
These are some of the benefits:
Creates social proof that your brand is popular which says “everyone likes us so you should check us out and find out why”. Empty restaurants may have great food but those empty tables scream a different message.
Those social signals can improve your search engine optimization
It helps move your content
Creates brand awareness
Find out what your fans like and so create products and services that they want through free crowd sourced research
Sell more products and services
All of these are important as marketing moves offline to online.
So how do get more Facebook likes?
Dan Zarella likes doing research and loves numbers. Often he lurks around calculators, spreadsheets and data crunching computers. So he has summoned the lists of figures and made the database sing and dance.
This meant he collected 1.3 million posts on 10,000 of the most liked Facebook pages and did some correlation and calculation.
Then he made simple sense of the complex.
Here are some of his results that turned up a revelation or two. Well …it did for me.
You may be surprised
The data showed some results that many of you already know. Photos are helpful for garnering likes but there are some surprises.
Short posts “and” long posts get a higher “like” percentage. In fact an 800 character post can get as many likes as one with 90 on Facebook! The common knowledge is short always wins. The data says something different.
Share percentage on Facebook spikes at around 450 characters. So on the topic of Facebook sharing the data analysis insights show that if you want your Facebook post to be shared rather than just liked, then make it 450 plus characters.
Self reference works well on Facebook. If you use “me” or “I” then you will gather more of those Facebook likes.

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Do you order your food based on Instagram ???

Do you order your food based on Instagram ???

Six tips to help businesses maximize the impact of Instagram.

1. Use images to tell a story, not blast your branding. Starbucks does this well. Their photos show lots of Starbucks cups, but the focus is always on what the person is doing while enjoying their coffee—on the beach, reading a book, etc. Keep it subtle and keep the focus on your customers.

2. The best photos fall into two categories: beautiful imagery or humor.

Most users aren’t posting all their random party shots to their Instagram stream; brands should exercise similar constraint. Think of your Instagram photos as high value/low volume.

3. Don’t post too often. A general rule, don’t post more than three photos in a row or one every three hours. If you post more often than that, you run the risk of hogging your users’ feed.

Keep in mind that with Instagram, the commitment level to an account is low—”unfollows” can happen frequently. Don’t automatically share your Instagram photos—editorially select and customize each one for the appropriate platform.

4. Choose an account name that’s the same as your Twitter handle. Sharing your Instagram account name and Twitter handle serves two purposes: Your profile will be easily recognizable and easy to find, and when another user tags your photo and shares it on Twitter, that tag will link to your Twitter profile.

5. Use hashtags selectively. As with Twitter, hashtagging photos broadens your reach beyondf your primary connections. You can use the search functionality on the app to find out which hashtags are often used. Hashtags tend to be somewhat limited on Twitter due to the character length limitations. Because Instagram doesn’t have these limitations, some users stuff Instagram captions with every hashtag imaginable. But doing so makes it seem like you’re trying too hard.

6. Set up an account on a web-based viewer. Instagram’s focus continues to be mobile, but the app now has the ability to view individual photos on the web through a shareable link. Now your Instagram stream can be seen by those not using the app, and those who do have an account can “like” and comment on a shared photo right from the web. However, using a separate web-based viewer can help you manage your presence and track your progress.

Inbound Marketing

Inbound Marketing

Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It’s given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media.

Another reason why inbound marketing is winning is because it costs less than traditional marketing. Why try to buy your way in when consumers aren’t even paying attention? Here are some stats from the infographic below.

44% of direct mail is never opened. That’s a waste of time, postage and paper.

86% of people skip through television commercials.

84% of 25 to 34 year old have clicked out of a website because of an “irrelevant or intrusive ad.”

The cost per lead in outbound marketing is more than for inbound marketing.

Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, pod casts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.

This info-graphic from Voltier Digital highlights the differences between the two kinds of marketing. Let us know your opinions in the comments below.